Frank Lloyd Wright, a bit of an egotist, would undoubtedly have some ideas for the ubiquitous work-from-home policies the pandemic has left us.
One of the homes he designed recently went up for sale, and brought to mind some of his ideas that upon revisiting seem ever relevant today in this post-pandemic age. Travel has returned, and I sit here optimistically intrigued by the rapid pace of technological adaptation brought about by the pandemic. (I would not have been able to write that sentence a year ago.)
Wright has some generations-old lessons that we can learn from today.
Even in the 1930s, he noticed the technological changes taking place. Specifically, he noticed technology's potential to create real connections.
"There was a time during the Middle Ages when [the city] was the only source of culture. There was no way of acquiring this thing we call culture except by direct contact."
Wright was ahead of his time when he saw how people were connected through television, automobiles, and radio. No longer did people need to be in close proximity to be connected. According to Wright circa 1930, "it's no longer essential for people to crowd together anywhere."
He didn't see a future for cities. The Usonia homes that represent Wright's ideals are scattered around the U.S. today. "Wright believed," says Roman Mars on 99% Invisible podcast, "the way to build a better American culture was not en masse, but to make it catered to the individual. Our forefathers struck that idea when they declared that the individual is sovereign."
Wright coined the term Usonia, referring to his vision of new, individual homes and architecture. His homes were physical manifestations of his beliefs in individuality, with an understanding that technology connected people across distances.
Culture and connection can be deeply felt regardless of physical distance because we are so digitally entwined.
The internet has created cultures and communities that span the globe, from niche groups to the billions-strong social networks. The history of internet culture is long and "absurd," but that doesn't make the internet any less of a tool for connecting.
Individuality is an American ideal, but more than ever the pandemic has also shown the importance of physical connection. We can get lots accomplished as connected individuals. But physical closeness is equally important.
Much to Frank Lloyd Wright's chagrin, cities are here to stay, but in a different, slightly more disjointed form. Populations have declined, with New York City losing an estimated 110,000 people during 2020; people seem more likely to opt for a night in or have realized they've grown to like a mellower lifestyle; we've even become accustomed to walking on "stand here" stickers spaced 6 feet apart. These new norms will linger, especially in urban centers, with highly-opinionated CEOs.
We have ample opportunities to contact cultures new and old in person, from travel across borders to walking down to the nearest bar. Frank Lloyd Wright realized generations ago how technology can unlock a culture that parallels the American ideal of independent individualism. We find ourselves considering how to engage with this new idea of culture, and leaving space for true in-person connection.
How do we contact culture nowadays?
How can you create culture while working remotely? Certainly a question Goldman CEO David Solomon has strong opinions about. He's among the business leaders who want people in the office so they don't miss out on "direct contact."
I'm very self-motivated. But creating a culture at a business in which you have to motivate others, it's not a culture everyone would be used to.